Pittsfield, MA | Berkshire Regional Planning Commission/Berkshire Opioid Abuse Prevention Collaborative
The efficacy of any intervention can often be directly linked to the degree the knowledge of target community members is utilized – a strategy which has been employed for decades by both B-HIVE and Getting to Zero. In this project, further insights and guidance by former members of the injection drug user community of Berkshire County will inform the expansion of a marketing campaign for health services and safe practices. This campaign will be bolstered by the additional supplement of the distribution of flyers and the formation of a cohesive social media presence. At the culmination of this six month timeline, B-HIVE hopes to have created 200 new encounters with members of the injection drug user and sex worker communities in Pittsfield, and ultimately throughout the entirety of Berkshire County.