Hampden County, MA | Planned Parenthood League of Massachusetts

It is well-documented that individuals respond more positively to outreach tailored specifically to their community, and this has been leveraged successfully by organizations like Getting to Zero and Planned Parenthood. This project takes this traditional model and builds on it by reaching out to Black and Latina women in Hampden County with content designed with input from the community itself. The first month of this timeline will involve hosting co-creation groups and synthesizing data to create an effective marketing strategy for PrEP, and the following five months will involve both online and direct outreach for these communities. Success will be determined through the quantifiable evaluation of post-project knowledge among Black and Latina women related to PrEP at community events using surveys.

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