Fall River, MA | SSTAR
Innovation often involves combining existing effective methods for creating change, and both SSTAR and Getting to Zero recognize the value of strategy informed by members of the affected community, and of a diverse and personalized marketing campaign. In this project, this innovative solution allows for the construction of a marketing strategy for PrEP designed by a diverse group of MSM which will feature an equally diverse set of MSM, including MSM/PWID and MSM of Color. Furthermore, this campaign is targeted specifically to MSM through the location of its advertisement, which will be featured for two months on the Jack’d platform. At the end of the six month timeline, SSTAR hopes to be able to quantify a marked increase in the use of PrEP in the Fall River MSM community.